Posted June 21, 2018 by Robert Siegel Categories: Business This article was written by XSeed Partner Robert Siegel and appeared in the Systems Leadership section of casasiegel.com. Founded by prominent entrepreneur and investor Thomas Tull, Tulco uses a partnership model between its subsidiaries and Tulco's in-house AI lab to unlock significant value. Former film financier and founder of production company Legendary Entertainment, Thomas Tull's biggest hits came from backing blockbusters. Williams and Tull said the transaction will enable deployment of “insurtech at scale,” as it combines the global distribution power of Acrisure with the proven AI expertise of Tulco. “We’ve worked with the Tulco team for almost a year, and our vision for Acrisure and the industry are completely aligned,” Williams said. Thomas previously was the CEO of Legendary Pictures, and our class sessions in the past revolved around how he used data and analytics to fundamentally change how movies are made and marketed around the world. Thomas highlighted something radically different — he pointed out that there are many good companies with strong management teams that do not have the fundamentals of digital capabilities integrated into their firms, but with these competencies, can find asymmetric growth opportunities. Tulco Labs is a subsidiary of Tulco Holdings, launched in 2017 by Thomas Tull, who founded Legendary Entertainment. Tulco provides flexible, long-term capital to the companies in which it invests, along with the resources and technology they need to disrupt static markets and become industry leaders. In that regard, Tulco’s strategy felt to us like a derivation of the Berkshire Hathaway or Invus model — a smaller-scale version of looking to help managers transform and grow their businesses using operational and technological know-how to achieve accelerated growth. We were fortunate to have Thomas Tull come to our class for the third time in four years, but this was his first visit in his new capacity as the CEO of Tulco, his newest venture. Grand Rapids-based Varnum LLP represented Acrisure in the deal with a team led by corporate partners Michael Wooldridge and Seth Ashby. View Thomas J. Tull’s professional profile on Relationship Science, the database of decision makers. “Businesses that succeed in the medium to long term must be nimble, data-rich and digitally oriented,” Williams said. The result may be the future of Hollywood.Founder of Legendary Entertainment Thomas Tull will continue running operations at the studio following its acquisition by Wanda. Tulco, LLC, based in Pittsburgh, is an alternative investing platform, structured as a holding company, that was established to disrupt large sectors of the economy. Under Tull, Legendary’s associated productions realized grosses of more than $13 billion worldwide. And, Tulco’s model is so fundamentally different than traditional PE or VC, that it won’t make sense for players in those spaces to compete directly unless they change their business models. Tull is not trying to build a huge portfolio of companies like a traditional venture capitalist, nor is he looking to deploy billions of dollars in large company transformation the way some private equity companies are. Tulco’s model definitely is in line with the latter trend, but is not “over-burdened” with managing so much capital that only a handful of opportunities exist for investment and acquisition opportunities as faced by many private equity firms. Robert Siegel. Tulco Labs Projects, Products, and Brand At the end of 2017 I became a founding member of Tulco Labs, the data-driven tech wing of Tulco Holdings Venture Capitol Group created by CEO Thomas Tull. Company profile page for Tulco LLC including stock price, company news, press releases, executives, board members, and contact information Experience Prior Experience Educational Background Thomas Tull Chairman & CEO 25 Legendary Entertainment: Founder, Chairman and CEO (2004 – 2016) Founded in 2017 by Tull, a former Hollywood film executive, Tulco is an alternative investing platform structured as a holding company. in The Industrialist’s Dilemma, Thomas presented a calm and almost down-to-earth analysis on where he sees opportunity to use capital and his operating experiences to help industrial entrepreneurs grow their companies in previously unattainable ways. We were fortunate to have Thomas Tull come to our class for the third time in four years, but this was his first visit in his new capacity as the CEO of Tulco, his newest venture. In 2019, the two firms formed Altway Insurance, a fully AI-backed brokerage focused initially on individual health benefits. There are many industrial/physical businesses that to date have not reached disproportionate scale, but are well-run, profitable companies that, if they combine digital technologies with their existing industrial capabilities, can be supercharged to pull-away from the competition. It uses a partnership model between its subsidiaries and Tulco’s in-house AI lab to combine capital, management expertise and AI resources to achieve scalable growth within underserved industries. A clear bias that comes not only from Silicon Valley writ large, but also from some of our guests in the class, from our students, and even sometimes from the teaching team, is the notion that new technologies such as AI, ML, robotics, etc. and establishing Tulco’s day-to-day financial reporting and infrastructure. He's chosen Pittsburgh. The class discussion started with an analysis of how capital markets have changed over the last decade: more capital flowing into venture, private equity, etc., as money is chasing high returns due to low interest rates, companies staying private longer than in the past, and the transformation of private equity from looking at not only finding cost efficiencies to also seeking ways to grow companies and add value for the top-line, amongst other key trends. As the Senior Creative Technologist, I wore many hats. Tulco is focusing on an area that takes some of the more engaged/hands-on aspects of private equity, but looks at companies that might be more in the size of where venture/growth capital firms might look to invest. Tulco Chairman and CEO Thomas Tull, also commented: “While there has been substantial investment to fuse technology and insurance, today, there remains a massive and unmet opportunity to truly create the broker of the future. “The transaction with Thomas Tull and the Tulco team accelerates our ability to do all of the above.”. He served as Chief of Operations of Tax Services of America. Thomas previously… “Partnering with Acrisure over the past year and implementing the tech has given me the confidence and excitement that we will do things that are highly impactful.”. Email Rachel at rachelw at grbj dot com. Other key leaders include Brendan McCord, who will become president of the Acrisure Technology Group, and Marty Willhite, who will serve as a strategic adviser. Caledonia-based Acrisure said it acquired Pittsburgh-based Tulco LLC’s insurance practice to bring best-in-class data science, AI and machine learning capabilities to the insurance brokerage industry. Tulco Labs is the AI hub of Tulco Holdings, based in Pittsburgh, PA. We apply machine learning and data science to a portfolio of companies to help disrupt large industries that have not … will so completely transform existing businesses that breakthrough technology is the key enabler to building great new companies. Thomas Tull: A Billionaire's Bank Account, A Yinzer's Heart - Pittsburgh, PA - Thomas Tull could live anywhere in the world he wants. Thomas Tull is the founder, Chairman, and CEO of Tulco. Thomas Tull scored a blockbuster ending to his Hollywood career. I’m excited about what we will create together.”, At Acrisure, Tull will be involved in the strategic direction of the company as the chair of the newly created Acrisure Technology Group. He repeatedly said that finding leadership teams that want to double-down and accelerate is where Tulco is looking to play — not with people who want to cash out and leave. Tull previously served as founder, Chairman, and CEO of Legendary Entertainment, a leading media company with film, television, and digital and publishing divisions. Tulco’s belief is that this market is not only under-served, but that is can also yield disproportionate returns and has a huge pipeline of underserved companies. After partnering last year with Tulco, a holding company in the tech industry, to create a new artificial intelligence insurance platform, Acrisure acquired the company’s entire AI insurance practice in a $400 million deal. Whereas some companies are entirely focused on “changing the world,” Tulco sees the opportunity to grow companies and benefit from disproportionate economic returns by using technology as an enabler to solid, well-run industrial companies to reach greater levels of growth and size. Rather, he sees how new digital capabilities can help companies pull away from their competition in ways that were previously not possible. Mr. Tull served as the President of Convex Group. The Industrialist’s Dilemma — February 21, 2019. He sold his production company, Legendary Entertainment, to Dalian Wanda Group for … Tulco, LLC filed as a Foreign in the State of California on Wednesday, August 23, 2017 and is approximately four years old, as recorded in documents filed with California Secretary of State.A corporate filing is called a foreign filing when an existing corporate entity files in a state other than the state they originally filed in. Tulco Labs is the AI hub of Tulco Holdings, based in Pittsburgh, PA. We apply machine learning and data science to a portfolio of companies to help disrupt large industries that have not … After selling Legendary to Wanda in 2017 for over $3.5 billion, Thomas has focused his energy on finding industrial companies that can attain disproportionate growth by adding a combination of digital capabilities to their physical solutions where previously a digital competency did not exist. By seeking majority or complete ownership positions in companies, Tulco is putting smaller amounts of capital to work but is not playing a broad portfolio game like traditional venture capital. Tulco, LLC Overview. The table below summarizes the experience of Tulco’s key professionals and head of Tulco Labs: Name Title Yrs. Existing Tulco board members Jim Breyer, founder and CEO of Breyer Capital; A.G. Lafley, former chair, president and CEO of Procter & Gamble; and Anthony Foxx, chief policy officer at Lyft and former U.S. Transportation Secretary under President Obama; will serve as advisers to Acrisure. Most of the companies we have been studying that are going through the digital industrial transformation have been either larger incumbents or new digital … Thomas J. Tull is Founder at Tulco LLC. Tulco leverages state-of-the art technology to transform industries and unlock growth. “The transaction with Thomas Tull and the Tulco team accelerates our ability to do all of the above.” The announcement builds on a yearlong partnership between Acrisure and Tulco. One thing that struck us about Tull’s strategy was how he talked about looking for management teams that wanted to grow their businesses but did not have the backgrounds and training to use digital to transform their companies. The deal, which was conducted as a stock-for-stock trade resulting in Tulco becoming a significant minority shareholder in Acrisure, was announced by Greg Williams, co-founder, CEO and president of Acrisure, and Thomas Tull, chair and CEO of Tulco. Pittsburgh will be the main tech hub of his holding company, Tulco, and employ computer scientists, AI and machine learning scientists. Tulco, based in Pittsburgh, is an alternative investing platform, which utilizes a partnership model between its subsidiaries and its in-house AI lab to help its subsidiaries grow. FIGS is a next generation healthcare apparel company providing a superior product and e-commerce platform to better meet the needs of healthcare professionals. “We’re very pleased to be working with the entire Tulco team as we take this transformational step with like-minded entrepreneurs. Earlier he served as Chief Executive Officer & Chairman and is a Founder of Legendary Entertainment. The announcement builds on a yearlong partnership between Acrisure and Tulco. He started Tulco, moved his family back to Pittsburgh, and also set up Tulco Labs, which is a group of engineers that provide digital and technology services to companies where Tulco acquires a full or majority position. Sustaining a Business — Thomas Tull, CEO Tulco. Tull: “The basic thesis is that in the middle of Tulco we have Tulco Labs, which is a bunch of Ph.D.s in data science, machine learning, and artificial intelligence who work with our business analysts. Billionaire businessman-turned-powerhouse movie producer Thomas Tull, who sold Legendary Entertainment last year to the Chinese conglomerate Dalian … Follow her on Twitter, Lakeshore Advantage Annual Investor Briefing. Now a top 10 global broker, the company has locations across six countries, over $2 billion in revenue and is 85% employee-owned. As a multi-time successful entrepreneur, Thomas sees opportunities where others do not — and his unique perspectives were what caught our attention during his visit. And given Tull’s past business successes, we are inclined to think he is on to something that others are not seeing. He will assist in attracting and retaining talent to help transform Acrisure “into the insurance brokerage industry’s leading data-rich and technology-enabled company.”, “A significant amount of capital has been deployed into insurtech, but we have a truly unique opportunity for scaled transformation as we layer AI into current processes,” Tull said. Since its launch, Altway has seen success, with 24 consecutive weeks of 10% or greater week-over-week growth. Just two years after watching the Little League ® he once played for capture the Little League Baseball ® World Series Championship title, Founder, Chairman, and CEO of Tulco and 2016 Maine-Endwell Little League sponsor, Thomas Tull, will be returning to Williamsport this summer to receive Little League’s highest honor, enshrinement into the Little League Hall of Excellence. Forever 21’s Fade Should Worry More Than Fast-Fashion Retailers, Scaling Agile is not the Path to Business Agility, How Tech Companies Can Make Their Products Less Addictive, Where East meets West: Consumer Fintech at a crossroads — A South East Asia Story. For all of the discussions we have on transformation, disruption, innovation, etc. The company's lab provides flexible and long-term capital along with the resources and its proprietary technology, enabling its subsidiaries companies to disrupt static markets and become industry leaders. Mr. Tull … Tulco General Information Description. A Financial Innovation for Industrial Companies — Thomas Tull, CEO Tulco. He has produced several major films. We find sectors and then, within those sectors, management teams running companies that we think are really interesting and ripe for innovation. Tulco Labs | 599 followers on LinkedIn | Pioneer the next generation of data science and applied artificial intelligence to transform industries | Tulco Labs is the AI hub of Tulco Holdings, based in Pittsburgh, PA. We apply machine learning and data science to a portfolio of companies to help disrupt large industries that have not experienced significant technical innovation. Acrisure has completed over 500 acquisitions during the past several years. Operator of in-house shared services technology lab intended to provide financial and advisory services. Rachel Watson is a Grand Rapids Business Journal/Grand Rapids Magazine staff reporter who covers economic development, nonprofits, food, manufacturing, small business, banking and finance, HR and diversity, and sustainability. Founded in 2006, Acrisure provides insurance services and risk solutions through its global network of agency partners. I worked to devise a successful AI/ML product strategy for Edgeworth Security that remains in use. And, yet, this market could be huge. For all of the visitors we have had over the years looking to play at a “gorilla game” level, we were enthralled with a repeat entrepreneur who sees the blend of digital and physical and has identified an opportunity for disproportionate returns in a place where others are not looking. Thomas Tull is the Founder of Tull Financial Group. Think he is on to something that others are not seeing 13 billion worldwide product... 21, 2019 and, yet, this market could be huge to better meet needs! 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